Our task was to create motion graphics for an assigned fashion designer for live display during the Beyond Fashion show hosted by RIT in 2023. As a team of four we were assigned to work with Fishy Patchwork, which is a sustainable clothing business focused on slow fashion and the reuse of preloved items and textiles.
The Grid Is Everything
Massimo Vignelli used the grid as a foundational tool in his design process. He employed it to organize information systematically, maintain consistency across different pieces, establish hierarchy, and emphasize key elements. While valuing the grid’s structure, he also recognized the need for flexibility. Vignelli’s approach aimed for clarity, simplicity, and visual impact, making his designs extremely influential. This is why the theme of Beyond Fashion 2023 was dedicated to his processes, “The Grid Is Everything”.
The Fishy Patchwork New Media Team
View The Event
Challenge
Our challenge was to create motion graphics with an emphasis on not taking away from the fashion designs at the show. It was important to us that our animations aided the designs coming down the runway, and not become a distraction that takes eyesight off of the fashion pieces. To do this, we took elements from the fashion pieces themselves and emphasized it with animations on the large screen.
Results
The results of this event were overwhelmingly positive, and our client was extremely happy with the designs we created. Due to the fact that we went with a more minimalist approach, people enjoyed our animations while still taking in every design that was passing them on the runway. We enjoyed this project thoroughly, as we got to live display animations in real time as the models walked through the stage.
My Contributions:
I lead design on the motion graphics of three of the nine total pieces that were on display for Fishy Patchwork during the event. Each team member assisted one another on each design to have a strong composition for display.
Photo Credit: Sam Su – @theokphotos
Inspiration – Thrift Store Tickets
Inspiration – Butterfly Comforter Coat
Conclusion
In conclusion, our team was thrilled with the outcome of Beyond Fashion 2023. The client was highly satisfied with our designs, noting how well they complemented her fashion pieces. Our decision to use a minimalist animation style allowed the audience to stay focused on the collection without being distracted, but also aiding each design that walked past. Every team member worked diligently to ensure smooth, live transitions of each animation throughout the event.